- EAN13
- 9782806651990
- Éditeur
- EME éditions
- Date de publication
- 29/09/2020
- Langue
- français
- Fiches UNIMARC
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Etymologically, object/ob-jectum means "what is opposed to us". Identification
processes connecting individuals and corporations at a global level are
turning "objects" into "belongings". Branding today means to manage collective
fictions and to generate relevant corporate mythologies. Branding for Star
Counters is a cross-disciplinary handbook for students, researchers and marcom
professionals that investigates strategic communication with tools provided by
anthropology, psychoanalysis, and cultural studies.
processes connecting individuals and corporations at a global level are
turning "objects" into "belongings". Branding today means to manage collective
fictions and to generate relevant corporate mythologies. Branding for Star
Counters is a cross-disciplinary handbook for students, researchers and marcom
professionals that investigates strategic communication with tools provided by
anthropology, psychoanalysis, and cultural studies.
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